The George Bush statue
in downtown Rapid City.
Give the downtown leaders in Rapid City some credit; a year ago they employed a consultant called Roger Brooks who came to town and criticized a lot of what they do, according to an article in today's
Rapid City Journal. Now they have invited Mr. Brooks back for an encore because they think they have more to learn.
Brooks' main recommendation is that a city shouldn't promote itself as all things to all people because then it's nothing special (golf, museums, tennis, art, shopping, good medical care, blah blah). He says a town needs to set itself apart from the crowd and be something special to a select group of people — as Santa Fe has done with Southwestern art or Chicago has done with world class museums.
It's probably especially true of smaller towns and cities that can't afford to be all things for everyone.
Be sure to read the comments below the Journal story and you'll get a glimpse into how difficult it is for city planners and travel officials to be innovative; a lot of the populace could care less. Even worse, some are downright antagonistic about "branding" a town for travelers.
As piers are laid for Yankton's new bridge, city officials there have also contracted with an out-of-state consultant to find new ways to promote the city. They've decided that "the river running through it" sets Yankton apart, and they hope to brand that as a visitor attraction. One of the consultant's ideas is a kids' fountain, and another entails a water-like ribbon of blue glass that physically connects the river to the downtown district. I wonder if it wouldn't be easier just to dig a little canal and let it fill with real blue water? You see ... I'm as bad as the cynics in Rapid City.