
Remember when it was a big deal when your car odometer crossed the 1 0 0 0 0 0 marker? I never bought a car with less than 90,000 miles on it until I was 30, so I know the feeling well. It's a milestone of relief and renewal ... a fresh start.
And that's how all of us felt at
South Dakota Magazine this week when we added the name of Jim and Becky Kemerling of Lewisburg, N.C., to our subscription list and the counter on our main computer advanced to 4 0 0 0 0.
We reached 30,000 subscribers in 2001, and naturally 40,000 has been our goal ever since. Of course, a lot of publications have been losing circulation so we didn't really know what the future might hold. But we just kept begging and begging for more readers, and now we are at the 40,000 threshhold. According to industry stats and our own studies, that translates to over 160,000 readers (4.1 per magazine). I know people who pass it up and down the halls of their entire apartment complex, so we might have even more than that.
When we reached the milestone, we gathered the staff for this celebratory photo and a glass of South Dakota wine -- so we might have mispelt the Kemerlings' name. The computer program will catch that mistake, but the worst mistake would be to let this occasion pass without saying THANK YOU to you.
I suspect you are one of the 160,000 -- and you might even be one of the 40,000 paying readers. In either case, we appreciate you a lot. Thanks for being part of our big reading family.