Nordic Yule Market - Brookings

Oct 11, 2025 - Jan 10, 2026

Step into the magic of the season at our Nordic Yule Market, open October 11 – January 10 at the South Dakota Art Museum Shop! Inspired by traditional Nordic and German holiday markets, this festive shopping experience features:
• Handcrafted gifts from Nordic and local artists (50 new vendors!)
• Special events including live music, sip & shop, and family-friendly activities
• A cozy reading corner
• Meet & greets with your favorite characters
• Free gift wrapping on select days
 
Every purchase supports museum exhibitions and programming—thank you for making a difference with your holiday shopping!
 
Mark your calendars for extra-special dates:
• Nov. 20–22: Gifting for Good Holiday Sale (with area cultural institution stores!)
• Dec. 4: Sip & Shop with Nordic band Project Constellation & free gift wrapping
• December 13, 10 – 12: Meet Anna and Elsa at Community Art Day!
• Open until 7 on Thursdays in November and December
 
Follow us on social media for updates, sneak peeks, and event details!
 
Event Dates/Times:
Open October 11th – January 10th
• Saturday’s 10 – 4
• Sunday’s 12 – 4
• Monday – Friday’s 10 – 5
• Open until 7 on Thursdays in November and December
• Open until 8 on Friday, October 24th
• December 18th 5 – 7, Santa Meet and Greet
 
Closure dates:
• October 13th
• November 11th
• November 27th
• November 28th
• December 25th
• December 26th
• January 1st
• January 4th

Step into the magic of the season at our Nordic Yule Market, open October 11 – January 10 at the South Dakota Art Museum Shop! Inspired by traditional Nordic and German holiday markets, this festive shopping experience features: • Handcrafted gifts from Nordic and local artists (50 new vendors!) • Special events including live music, sip & shop, and family-friendly activities • A cozy reading corner • Meet & greets with your favorite characters • Free gift wrapping on select days